Source: Deadline Hollywood
No there won’t be a sequel to STX Entertainment’s $180M global hit Bad Moms, rather the spinoff Bad Dads which will hit theaters as early as next summer, July 14, 2017. The studio will be revealing details in the coming weeks, and they’ll be developing cross-platform opportunities for the Bad brand too.
In a statement the company announced, “Where other studios have automatically green lit traditional and significantly more expensive sequels, STX has determined those sequels on average are grossing 68% less than the originals. Instead, STX has chosen to focus on extending consumer passion for the Bad Moms brand with a series of film spin-offs, a reality television show, short form digital content, and a robust consumer products program.”
On July 14, Bad Dads will serve as counter-programming to 20th Century Fox’s four-quad War for the Planet of the Apes.