One of the biggest children’s’ TV blocks of the 90s is easily Kids WB!:
Kids’ WB was an American children’s programming block that originally aired on The WB Television Network from September 9, 1995 to September 16, 2006. On September 23, 2006, the block moved to The CW, which was created by CBS Corporation and Time Warner as a replacement for both The WB and UPN. The Kids’ WB television block was discontinued on May 17, 2008, with its Saturday morning programming slot being sold to 4Kids Entertainment and replaced by successor block The CW4Kids.
Kids’ WB was relaunched as an online network on April 28, 2008, a few weeks before the television block was replaced by The CW4Kids. Until it was discontinued in May 2015, the service allowed viewers to stream live-action and animated content, including those from Looney Tunes, Hanna-Barbera and DC Comics. The website operated in different zones based on programming type: Kids’ WB, Kids’ WB, Jr. (for shows aimed at younger children) and DC HeroZone (for action-oriented animated series). It was also available on Fancast featuring Looney Tunes shorts, and full episodes of television series such as Scooby-Doo, The Flintstones and The Jetsons.
Kids’ WB also continues to exist in the form of branded program blocks that air on television in Australia and Bulgaria.
Much like Disney’s One Saturday Morning, Kids WB! didn’t come to my neck of the woods until midway into its’ run, 1998, that’s when western Pennsylvania got a WB affiliate and by that point, Kids WB was not what it started off as.
From 1995 to 1998, Kids WB! was mostly Warner Bros. produced animated shows, you’d get that one show or two produced by another studio but for the most part, it was WB owned shows. Stuff like Looney Tunes, Animanaics, Pinky & The Brain, Freakazoid!, The Sylvester & Tweety Mysteries, Batman: The Animated Series, Superman: The Animated Series, Road Rovers, a lot of these shows we’ve delve into in the past.
We’ve also talked about the reason why beloved shows like Animaniacs, Pinky & The Brain, Freakazoid! got screwed over by the head of the WB, Jamie Kellner, who had a problem with the fact that adults were watching these shows more than the kids…heaven forbid, the parents actually find enjoyment in their kids’ shows…and so, when Pokémon! made its’ debut to The WB in 1998, it changed the game for them and became a big success for them, so much so that half of the lineup that was once given to WB produced shows were now being filled with other anime shows they were trying to make big, Yu-Gi-Oh!, Cardcaptors, Viewtiful Joe, none of them really hit that same success that Pokémon did, the closest one was Yu-Gi-Oh!, which ran for a few years and even had a theatrically released film too.
Like with most Saturday morning blocks in their later years, new management came in and changed the way the blocks were intended for and Kids WB! ran off into the sunset in 2008, even though it had life online, it was never the same.
But for what it was, it was one of the best times as a kid to watch, it and Fox Kids helped to keep us kids of the 90s entertained on Saturday mornings while the last block we’ll look at this year, kept us entertained at nighttime.
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