Time for another salute to some of the greatest broadcast network campaigns in television history, this time around, we celebrate one of the most creative and hilarious long running campaigns of any network, ESPN’s This Is Sportscenter ads.
This is SportsCenter was a series of comical television commercials run by ESPN to promote their SportsCenter sports news show. The ads are presented in a deadpan mockumentary style, lampooning various aspects of sports, and sports broadcasting. The commercials debuted in 1994 and ended in 2017. The New York office of advertising agency Wieden+Kennedy, of Portland, Oregon, is responsible for the writing and production of the commercials.
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